When you go to a restaurant for the first time and it really catches your fancy; when you visit a brand store (like Fossil or Oakley, for instance) and you think, "they really get me", do you ever stop and wonder "why"?
I am very cognizant of when I have bought into a company's vibe, and I ask myself "what was the hook?" Why do I identify with it so immediately? Why do I have a brand preference right off the bat? It wasn't an accident. There was a marketing team behind that feeling.
Expanding on that, do you every visita business and think to yourself "Man, what I wouldn't be able to accomplish with this brand name/restaurant/business, a marketing budget and carte blanche to execute a marketing program!"
That is what I will explore with this blog. Each posting will be a case study wherein I spitball marketing ideas specific to a business that has jumped out at me. If money was no object, what would I do, marketing-wise, to grow business and increase brand loyalty?
I absolutely welcome your own ideas for the same locations. Mine certainly aren't the only answer. We can make this a case study and role play that we are the marketing team for the business in question. This will be fun!
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David, I love the idea for your blog since this is what I try to do and teach my students to do everyday! I look forward to reading more in your blog and the takeaways I will have to use on a daily basis in my classes! Hopefully the case study ideas will get me thinking more creatively as well. Samantha
ReplyDeleteYes, I agree with Samantha! I'm excited...great innovative way to get us "thinking outside the box" and questioning our purchasing habits. KUDS, Amy
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